Domain Industry Report: September 2025 – Continued Growth, Shifting Registrar Shares

The domain name base reached 343,458,765 registrations in September 2025, representing a 4.33% year-over-year increase.

Written with google/gemma-3-27b-it from primary registry data · 2026-07-24

Overview

The total number of domain registrations across all tracked Top-Level Domains reached 343,458,765 as of September 2025, a 4.33% increase compared to September 2024. This figure is comprised of 244,102,978 registrations in generic Top-Level Domains (gTLDs) and 99,355,787 in country-code TLDs (ccTLDs).

Fastest Growth & Biggest Movers

Several gTLDs experienced substantial growth in September. .xin led with a year-over-year percentage increase of 864.2%, reaching 112,657 registrations. .yachts followed with a 737.7% increase, totaling 116,877 registrations, and .loan saw growth of 644.6% to 130,977 registrations. However, it is important to note that these high percentage gains are from a relatively small base.

In terms of absolute growth, .top added the most registrations, with a year-over-year increase of 2,540,893, reaching a total of 5,829,122. .xyz added 2,319,434 registrations, and .com increased by 2,250,655 registrations, bringing its total to 162,883,310.

Notable Declines

While overall growth remains positive, some TLDs experienced declines. .bond saw the largest percentage decrease, falling by 71.6% to 187,565 registrations. .lol decreased by 48.9% to 355,631 registrations, and .tokyo declined by 47.4% to 105,600 registrations.

Looking at absolute declines, .net lost 438,364 registrations, while .lol lost 340,104. .nl experienced an absolute decline of 107,257 registrations.

Registrar Landscape

The registrar landscape continues to be dominated by GoDaddy, holding 29.8% market share with a total of 57,608,188 registrations. Namecheap holds 7% of the market with 13,567,082 registrations. Tucows (Enom/OpenSRS/Ascio/Hover) accounts for 6.5% with 12,482,055 registrations. Squarespace / Google together represent 5.3% of the market, with 10,288,328 registrations.

Namecheap was the top-gaining registrar, increasing its portfolio by 1,610,081 registrations (13.5% year-over-year). GoDaddy experienced the largest absolute loss, decreasing by 1,718,240 registrations (-2.9%). These significant shifts often reflect bulk portfolio movements between registrars.

Market Activity

September saw 7,449,853 new domain creations, while 5,679,115 domains were deleted, resulting in a net addition of 1,770,738 domains. A total of 509,513 domains were transferred between registrars. The positive net adds suggest continued healthy demand for domain registrations.

Country-Code Movers & Milestones

Among ccTLDs, .ai experienced significant growth, increasing by 69% to 598,007 registrations. .id saw a 38.6% increase to 1,342,458 registrations and .my grew by 11.2% to 352,717 registrations. Conversely, .nu decreased by 9.1% to 209,854 registrations, and .dk decreased by 2.9% to 1,307,676 registrations.

No new TLDs were added this month. However, .sbs surpassed 1,000,000 registrations, reaching a total of 1,012,936, and .site exceeded 2,000,000 registrations, totaling 2,029,963.

By the numbers

Exact figures for September 2025, each linking to the registry file it came from.

Biggest TLDs

Fastest growing (gTLD, YoY %)

Biggest movers by volume (net domains YoY)

Fastest shrinking (gTLD, YoY %)

Country-code movers

Registrar families

Numbers are exact registry figures; each links to its source file. See the live data on All TLDs. ← All reports